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What Consumers Want to Know

Help new and loyal customers find exciting options for their gardening interests. Proven Winners® receives more than 30,000 questions annually from www.provenwinners.com visitors. Here are some popular ones, plus some ideas to help you connect with customers and make your store stand out.

How can I attract pollinators to my garden?

Capture customers’ imaginations with workshops and POP displays focused on plants that attract pollinators such as butterflies, hummingbirds and bees. For a list of plants that attract butterflies and hummingbirds, click here.

Ideas

  • Stock end-caps with pollinator-attracting plants and use POP to guide shoppers to the area.
  • Butterfly feeders — Schedule a family-oriented DIY workshop to make colorful and simple butterfly feeders. Learn how to make them here.
  • Mason bees — Provide information and stock Mason bee nests to encourage customers to nurture this non-stinging, super-pollinating variety of bees. Learn some of the best bee-keeping practices here.  

Watch this video to learn how to create a planter that attracts butterflies and honey bees.

Which plants use less water?

Proven Winners® POP makes it easy for customers to find drought-tolerant and heat-loving varieties.

Ideas

  • Group drought-tolerant and heat-loving varieties together along with Proven Winners® POP to educate and guide customers to this area. For more information on plants that are heat-loving and drought-tolerant, click here.  
  • Succulents are on trend. Create an end-cap with planted containers of succulents and individual varieties.
  • Exhibit the Proven Winners Gardener’s Idea Book prominently, which includes information about heat- and drought-tolerant plants.

What new ideas do you have for containers?

Encourage home gardeners to experiment with the latest trend — shrubs in mixed containers. Proven Winners® has numerous resources to show how simple this can be. To learn how to underplant a shrub in a container, click here.

Ideas

  • Create a display using unique containers planted with dwarf shrub varieties as the centerpiece, surrounded by other plants.
  • Showcase hydrangea trees planted in large containers or schedule a workshop on how to create these. Learn how to grow your own hydrangea tree here.
  • For another great workshop idea, plant several portable urban gardens to show customers how easy these can be done.  Click here to see how.
  Pollinator Attracting Plants

Lemon Coral Sedum & Gardener's Idea Book
Container Ideas

Which plants love sun and shade?

Use Proven Winners® POP and group plants by light requirements to guide customers to bestselling sun and shade varieties.  Read about the basics of sun and shade here.

Ideas

  • Prominently display the Proven Winners® Gardener’s Idea Book to show varieties that thrive in sun and shade.
  • Create containers with varieties that do well in both types of light. For tips on planting in shade, click here.
Which plants love sun and shade?