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Proven Profits July 2012

Proven Profits

July 2012  

Trends
Supertunia® Vista Bubblegum

Hot Enough for You?

Proven Winners plants are tough enough to handle the heat.

By Rick Schoellhorn, Director of New Products, Proven Winners L.L.C.

As we head into the dog days of summer, much of the U.S. has already experienced withering heat and drought. According to the National Oceanic and Atmospheric Administration, this is the warmest 12-month period the nation has experienced since recordkeeping began in 1895. It also marks the largest percentage of the nation experiencing drought conditions (56% as of July) in the 12-year record of the U.S. Drought Monitor.

Your customers need plants that can thrive in these hot, dry summer conditions. You need to be confident of your recommendations. Proven Winners'® extensive trials ensure Proven Winners plants are up to the challenge.

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Best Practices

Why We Grow Outdoors

Growing crops outside in spring and summer offers advantages we just can't overlook. They can mean extra profitability for you, too!

By Brian Bourdon, Offsite/Product Line Manager

While the practice of growing crops outdoors isn't new, growers can be understandably hesitant about trying it for the first time with annual crops that can freeze. Our team at Four Star has learned how to make best use of the advantages of this practice for producing hardy, healthy, retail ready plants.

We've been growing a large percentage of our crops outdoors for over 10 years now, and are happy to share our tips to be successful with any growers who are interested. Currently, we grow about 25% of our crops for late May sales outside, and as much as 80% of our summer crops. We start moving some of our hardy annual crops outdoors 4-5 weeks before our frost free date — as soon as nighttime temperatures average in the high 30s — and we continue to grow as much as we can outside through the summer and into fall.

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PRODUCT SPOTLIGHT

Sales for All Seasons

There are a number of things we take for granted in the fall. Leaves will change, jack-o-lanterns will grin and mums and pansies will go on sale. But Four Star is changing that with its Fall Magic® line that adds more variety to your fall production and helps you extend your sales.
84-Count Tray
These varieties will add new colors, textures and habits to your fall production that aren't available from Mums and Pansies.

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Proven Winners
Availability/Ordering | Contact Us | 1015 Indian Trail Road, Carleton, MI 48117, 734-654-6420

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