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Proven Profits August 2013

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Proven Profits

Know what to sell in 2014

2014 VarietiesThe sales numbers are in and they can help you prepare for 2014! 

Bar code tracking of actual garden center retail sales can help you minimize your risk and maximize sales next year. The hard selling numbers from this program, which we outlined in our June issue of Proven Profits are now in, and they offer a new world of information for growers.

Bar Code Tracking at Four Star

Here's how the program works. For two years, five retail garden centers have used our bar codes to track all plant sales in Grande™ containers. For 2013, the program was expanded to include all plant varieties and containers, plus combinations. Each was a separate stock-keeping unit (SKU), so we can track sales of specific varieties across different container categories, as well as the popularity of various container sizes. This information also gives us good guidance on consumers' preference for specific combinations.

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Best Practices

How We Prepare
for the New Season

Cleaning and preparation begin mid-summer here, so we're well prepared when the new growing season starts.

By Robin Bourdon and Dan Foster 

In our 16 acres of indoor growing areas here in Carleton, MI, we have acrylic ranges, glass houses, 35-year-old double poly gutter-connected houses, four acres of outdoor growing area, and everything in between. This requires us to spend plenty of time and effort making sure everything is ready when the next growing season starts.

Maintenance

As Site Manager for the Indian Trails Road facility, Robin oversees maintenance for acrylic ranges and poly houses with gravel floors that have seen lots of use. Dan, Site Manager of the Sigler Road location, which includes houses built in the last 16 years, with some more advanced systems. In both places, the yearly process starts mid-summer and continues through the fall, so that everything is ready to go for next year. This is how we do it.

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Four Star Update

Dennis Crum wins Head Grower award

Plus, news on Four Star University, catalogs available, and more.

Supertunia Watermelon Charm

Heading our list of updates in this issue is the great news that Dennis Crum, Four Star's Director of Growing Operations, recently received the Head Grower of the Year award from Greenhouse Grower magazine. This prestigious award recognized Crum's years of dedication to growing, his experience and his sharing of knowledge through the industry. Crum was awarded the honor during the Evening of Excellence event at OFA in Columbus, OH, last month.

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Proven Winners
Availability/Ordering | Contact Us | 1015 Indian Trail Road, Carleton, MI 48117, 734-654-6420
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