Color Trends Heat Up Sales
Use color wisely to inspire customers and boost revenues.
In a highly visual industry like ours, color is everything. Keeping up with color trends can help growers and retailers inspire consumers and in turn, increase profits.
Pantone, considered by many to be the authority on color, names an annual “color of the year,” that drives product development in just about every industry, from fashion to product packaging. This year’s color, “radiant orchid,” is a joyful, purplish-pink, which Leatrice Eiseman, executive director of the Pantone Color Institute, says is a captivating, charming purple that “inspires confidence and emanates great joy, love and health.”
How to Forecast Color Trends
So what influences color trends? While there’s no one driver that determines the “in” colors, one factor does have a tremendous influence: the economy.
Maryann Cole, owner of design firm Marigold Design, serves on the board for the Color Marketing Group, which includes experts from numerous industries across the globe who gather to forecast color trends. “Color trends are driven by what is happening in the economy,” Cole says.