2016: Year of the Smart Consumer
Consumers are getting smarter every year. Growers and retailers who understand this have the opportunity to increase sales and profits in 2016.
By Tom Smith, President of Four Star Greenhouse Inc.
Recent economic indicators are starting to show an uptick in home improvement and new home building – both are great signs for our industry. If consumers are more willing to invest in home improvements, they should also be willing to invest in making the outside of their homes more attractive."
Marketing in 2016 — Creating New Opportunities
Follow the trends set by leading companies and you’ll develop new ways to reach younger consumers, while you grow your business.
By Marshall Dirks, Director of Marketing & Public Relations, Proven Winners LLC
At Proven Winners®, we track consumer behaviors and trends so that customers understand and appreciate our message. Reaching younger buyers is challenging, even when you “understand” their perspectives and values.