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Making the Most of a Visit to Four Star

Proven Profits


Making The Most Of A Visit To Four Star

Be our guest and join us for our upcoming 2012-2013 Plants & Programs Open House, May 29 – 31.

By Shanna Clark,
Marketing Development & Events Coordinator

Supertunia Pretty Much Picasso
See the latest annuals, perennials, shrubs, grower program details, and retail display ideas at the Four Star Open House, May 29-June 1.

The Plants & Programs Open House is a longstanding event here at Four Star and we welcome growers from across the country to join us for the day. This year is particularly special for us as we are proud to help Proven Winners® celebrate their 20th anniversary! If you were unable to attend California Spring Trials in late March this is a great opportunity to see and hear everything new from Proven Winners® and Four Star.

Growers can learn about new programs and any upcoming changes, as well as see new variety introductions and provide feedback on plants and services. The best part is we can tailor a visit specifically to your needs. We make every effort to give our customers a personal experience at Four Star and have our grower and customer service staff standing by to help you.

Visit Four Star to see hanging baskets and containers
Both hanging and upright containers display a wide variety of combination ideas — you can vote for your favorite too!

The self-guided voting area for hanging baskets and upright combinations has grown to be a favorite part of Open House for many attendees. 65 hanging basket combos and 75 upright combos are on display and awaiting your feedback. Let us know how our current top selling combinations rank compared to our new variety combinations for next spring. The voting area has also grow into an inspiration for many visitors. Like some of the combinations you see at Open House? We supply you with all the recipes to take home and implement in your own production.

Superbells Cherry Star
See the latest varieties and get new retail merchandising ideas at the same time. We show several ways to maximize a retail display of Proven Winners products at the Open House.

How To Optimize Your Visit

Each visit to Four Star is unique and completely customizable based on your needs, questions, and programs. We have staff from every department available for you; customer service, growers, marketing, production, and transportation are all here to help. Our main Open House tour includes a look at new programs and Proven Winners messages for the year, highlights the new varieties and showcases product mixes in our extensive hands-on retail area. We also invite you to join us for a facility tour as we walk our 20 acres of garden ready material and discuss production plans, growing environments, product mixes and shipping.

Visit the retail-ready section of Open House to find variety comparisons and ideas for using Proven Winners point-of-purchase materials and setting up a Store-Within-A-Store. These ideas, while focused on retail, can also help growers better understand the overall picture of being a Proven Winners provider.

A Sneak Peek Of What You'll See

During the California Spring Exhibition, we had the opportunity to talk with growers and hear their feedback on the new introductions for 2012-2013. There were several varieties that created a lot of buzz among the attendees. Two of those new varieties are:

  • Superbells® Lemon Slice. Another breakthrough for the Superbells® series, Lemon Slice features a bright gold flower color with wide vanilla stripes. This new addition was the #1 most talked-about variety among CASE attendees.
  • Blushing Princess. Following in the footsteps of Snow Princess, Blushing Princess brings the same great flower power and fragrance, but now with a touch of color. As Blushing Princess flowers open they start off white and turn to a silver-lavender color shortly after. Cooler growing temperatures enhance the purple tones, making this variety a must-have.
Blushing Princess
We'll also be showing the new Blushing Princess, which starts off white, then turns a silver-lavender for great garden color.
Superbells® Lemon Slice created a stir in its recent industry debut. Come see it yourself!

To see these and all the great new introductions for next year join us in May! Reservations to attend the 2012-2013 Plants & Programs Open House can be made by calling Four Star Greenhouse (734) 654-6420.

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