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Proven Profits, January 2016

Proven Profits

Proven Profits

2016: Year of the Smart Consumer

Tom SmithConsumers are getting smarter every year. Growers and retailers who understand this have the opportunity to increase sales and profits in 2016.

By Tom Smith, President of Four Star Greenhouse Inc.

Recent economic indicators are starting to show an uptick in home improvement and new home building – both are great signs for our industry. If consumers are more willing to invest in home improvements, they should also be willing to invest in making the outside of their homes more attractive."

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Marketing in 2016 — Creating New Opportunities

Marshall DirksFollow the trends set by leading companies and you’ll develop new ways to reach younger consumers, while you grow your business.

By Marshall Dirks, Director of Marketing & Public Relations, Proven Winners LLC

At Proven Winners®, we track consumer behaviors and trends so that customers understand and appreciate our message. Reaching younger buyers is challenging, even when you “understand” their perspectives and values.

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2 New Videos Show 2015’s Bestsellers

Want to know the annuals, perennials, shrubs and combinations that sold best in 2015? Two new videos show the surefire hits from last year – plants and combinations that consumers loved and will be looking for in 2016.

Consumers' 2015 Top Favorites
Consumers’ 2015 Top Favorites” shows the Top 10 selling varieties available in the 4.25 Grande™ container, including several Supertunia®, Ipomoea, Lobularia, Superbells®, Diamond Delight® and others.
Consumers' 2015 Top Combinations
The second video, “Consumers’ 2015 Top Combinations,” shows bestselling hanging basket combinations from 2015, as well as several must-have combinations for 2016

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Proven Winners
Availability/Ordering | Contact Us | 1015 Indian Trail Road, Carleton, MI 48117, 734-654-6420
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