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Retailers and gardeners love Proven Winners® ‘Super’ varieties: Superbells® Calibrachoa, Supertunia® Petunia and Superbena® Verbena — with good reason. For more than 25 years, these plants continue to set the standard for superior garden performance, beauty and easy-to-grow habit. Find out how we do it!
“When you breed, you usually select for a couple of key characteristics that are most important,” says Kevin Hurd, Director of New Products for Proven Winners. “The focus from the start of the ‘Super’ varieties has been on plants that give great consumer performance.”
Some ‘Super’ varieties have been established for about 20 years, and are so popular year after year that they’ve become ‘Classics’ on their own, including Supertunia® Royal Velvet®, Superbells® Pink and many others. Their outstanding season-long performance and disease resistance have made these plants proven grower and customer favorites.
![]() SUPERTUNIA® ROYAL VELVET® has been an industry favorite for almost 20 years. |
Breeding efforts in the last 10 years have been focused on making sure the plants are easy for growers to grow for maximum impact at market, according to Hurd.
“Our breeders have really worked to put together the consumer performance these plants are known for with an easy-to-grow habit for growers,” he explains. “Now, the Supers have more compact habits, generally larger flowers and better timing to look good on the bench.”
![]() SUPERBELLS® Pink is one of several ‘Classics’ that both growers and customers love. |
“Raspberry Blast was an example,” Hurd adds. “That former Supertunia was a very popular plant but it was late to flower and had a flat habit. Now with the new Supertunia® Raspberry Rush™, we have something that is earlier to flower with a much better habit, so it will look a lot better at retail while also being an amazing flower for consumers to grow. Its petal substance is basically bulletproof. If you see it after a rainstorm, it looks as good as it did before it rained.”
The Proven Winners development teams regularly assess plants to see if they can be improved for performance and ease of production. This means new debuts often highlight breeding advances that will benefit both grower retailers and the end consumer.
![]() SUPERTUNIA® RASPBERRY RUSH™ is a new debut with better habit and retail presence that its predecessor. |
“Calibrachoa are probably one of the youngest groups of commercial crops,” Hurd points out. “Compared to Petunia, which have been an industry staple for a very long time, Calibrachoa have been a commercial crop for only about 40 years. But breeding is extensive in this group.”
He notes that earlier varieties were much bigger and rangier, blooming later with smaller flowers. “The new Superbells varieties have shorter internodes and similar timing to each other, early flowering (before week 12) and more flowers. When you put more flowers on a smaller habit, you’ll see a lot more color. With some, it is almost rare to see the foliage,” he says.
![]() The SUPERBELLS® TABLETOP™ series, shown here in the Heroes recipe, are compact, easy to maintain Calibrachoa ideal for tight urban spaces. |
![]() SUPERBELLS® Doublette LOVE SWEPT™ |
![]() SUPERBELLS® HOLY MOLY!® |
Proven Winners has been in the forefront of developing innovative new types of Calibrachoa in recent years, each showing great disease resistance, season-long performance and unique colors or appearance:
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![]() SUPERBELLS® BLACKCURRANT PUNCH™ |
Robust landscape performance, unusual colors and sizes, and options with single or double blossoms make this wide selection of Supertunias irresistible to consumers.
Unlike the relatively newer Calibrachoa varieties, Petunias have been a popular garden flower for a more than a century. And breeders have studied ways to improve appearance, performance and growing habit for years.
When new innovations are introduced, like the Supertunia® Picasso varieties, breeders continue to refine them. “We start with an innovation like Pretty Much Picasso, then constantly refine them for better consumer performance, better grower performance and great retail appeal,” says Hurd. “We’re always looking for ways to make a more perfect plant.” He notes that the latest version of this concept is Supertunia® Picasso In Purple®.
![]() SUPERTUNIA® PICASSO IN PURPLE® |
Because there are several types of Supertunias, Proven Winners has made some recent changes to their names to better describe their features.
![]() SUPERTUNIA® Mini Vista Indigo |
![]() SUPERTUNIA® Mulberry Charm |
![]() SUPERTUNIA® Trailing Bright Pink |
![]() SUPERTUNIA® Sharon |
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![]() SUPERTUNIA VISTA® BUBBLEGUM® |
“Most Superbenas come from the same breeder, so they are a bit less diverse in their background,” Hurd notes. They’ve been described as “garden overachievers,” and have evolved into top-performing plants with a variety of appealing colors and textures.
![]() SUPERBENA® Stormburst |
![]() SUPERBENA ROYALE® Cherryburst |
![]() SUPERBENA SPARKLING® Rosé |
![]() Heavily flowered SUPERBENA® Red growing in Kevin Hurd’s garden. |
Trialing and development continue with Superbenas, according to Hurd. “We work with Cornell U. to trial these, and Superbenas show the most resistance to Powdery Mildew than any other variety. In fact, that is the number-one selection criteria vs. any other series.”
That disease resistance makes Superbena a favorite in Hurd’s Texas garden. “They are what I use the most in the south where I live, and it is a perennial there. I plant Superbena Red, which has large red flowers, a great habit and has been blooming since before Valentine’s Day. It’s amazing in all this heat!”
For more information about any of the Proven Winners’ ‘Super’ varieties, click here or contact us at 734-654-6420 or info@pwfourstar.com.