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Sell More with a Store-within-a-Store

Savvy retailers in every industry increase sales and get higher prices for products sold in their own ‘Store-within-a-Store.’  Companies as diverse and successful as Sears, Macy’s, and Dick’s Sporting Goods feature in-store areas devoted to higher-end, branded merchandise at a higher price point.  Those well-known brands (such as Lands’ End or Martha Stewart) attract customers willing to pay more for the quality they expect.

This same concept has been proven to pay off for garden center retailers – with research showing that when you implement a Proven Winners® Store-within-a-Store, the average increase in sales is 5 times more than previous sales!

Set up Your Own Store-within-a-Store

This process is easy, too:

  • Set aside space and use appropriate, eye-catching P.O.P.
  • Stock Proven Winners® plants in visible white containers.
  • Merchandise Proven Winners® plant care products for gardeners and containers near the plants.
  • Demonstrate how to succeed at gardening.  For instance, show how easy it is to use plant care products such as Waterwise™ Home Irrigation Kits or Proven Winners® Premium Continuous Release Plant Food.

For more ideas and information, contact us at 734-654-6420 or email mail@pwfourstar.com

“The Store-within-a-Store concept increased our Proven Winners sales tenfold.”
— Dean Darin, English Gardens, MI

Click photos to enlarge
Store Within a Store
 
Store Within a Store
 
Store Within a Store
 
Store Within a Store

 

  Click photos to enlarge
Store Within a Store
 
Store Within a Store
 
Store Within a Store
 
Store Within a Store
 
Store Within a Store
 
Store Within a Store